December 05, 2019

CRM system is the best assistant for your business !

CRM system is the best assistant for your business !

In modern business, the need to automate various processes has become commonplace. In the development of each business, there comes a time when the old model of interaction with customers and within the company hinders the active development of the company. At such moments, modern automation technologies, such as CRM systems, come to the rescue.

What is a CRM system?

CRM stands for customer relationship management and a CRM system lets a business keep the information of all its customers, leads and prospects stored and organized in one place. In addition to this, a CRM system also allows a business to track all the interactions it makes with its customers and enables it to build long-lasting relationships with them. Some other features include:

  • Reporting and dashboards: A CRM provides its users with the ability to visualize important trends and business metrics. By providing a central, customizable dashboard, it lets managers and administrators get access to the most important information without having to look for it.
  • Lead management: With a customer relationship management software, a business can track its leads from the initial prospect stage to the final conversion stage. Some CRM systems also let you customize the different stages in a sales pipeline for better management.
  • Campaign management: A CRM allows its users to manage campaigns from the start to the end. You can select different groups of customers depending on the level of the interest or other factors and/or automate workflows wherever necessary.
  • Email management and tracking: Modern CRM software also allows you to send and track emails.
  • Actionable insights generation: A state-of-the-art CRM tool can also analyze large amounts of data and generate actionable insights from it, for the business to benefit from.

In addition to allowing a business to manage its customer relationships better, a CRM also helps in:

  • Increasing revenues by increasing sales opportunities: With a CRM, a business gets its hands on more information and by harnessing the insights generated from this information, it can identify an increased number of sales opportunities.
  • Segment customers with ease: A CRM allows you to profile your customers based on purchase indicators like history, demographics, engagement and level of interest etc.
  • Cross-departmental alignment: By allowing the sales department to feed real-time data to the marketing branch of a business, a CRM helps in cross-departmental alignment which creates harmony within the workforce and increases productivity.

Summing up the advantages of CRM systems, we can conclude that the first is the control of the customer base. Letters are not lost in the mail when someone read the letter and forgot to answer it. Starting to build a customer base in CRM, you will have a “repository” of customers where important data will not be lost.

Secondly, you will secure your business. In any CRM, access rights for each employee are configured and prohibit the unloading of the contact database.

Thirdly, the conscious work in CRM is the first step towards building the IT infrastructure of your own business. This is the core around which the entire sales strategy will be built. Having implemented CRM, the company goes to a new level. and opens up new horizons for growth.

Wamisoftware is a true professional in creating CRM systems. We were involved in the development of CRM systems for more than 3 projects (Codesk, Bus station, Merkatua), so we have enough experience in this type of activity. We are ready to undertake such orders, because we are sure that the final result will be of high quality.

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